Where Art Meets Fashion
Celebrating heritage and craftsmanship, we create wearable masterpieces that embody timeless elegance and contemporary artistry.
Founded with a deep respect for Serbian tradition, Etno Boye is the vision of Aleksandra Dordevic, born from her admiration for the timeless artistry of her heritage. Inspired by the craftsmanship she witnessed growing up in Niš, Serbia, Aleksandra launched Etno Boye to celebrate and preserve the legacy of traditional Serbian weaving, embroidery, and knitting.
Each collection combines classic patterns and artisanal techniques with a refined, contemporary touch, creating pieces that feel both timeless and relevant. Designed for the sophisticated, thoughtful woman, Etno Boye offers versatile and elegant garments that invite wearers to connect with the soul of Serbian craftsmanship.
With each piece, Etno Boye tells a story—one that blends the warmth of heritage with the confidence of modern design. Every item is crafted with care, aiming to honor tradition while offering women around the world a unique and meaningful connection to Serbian artistry.
Etno Boye is committed to ethical practices and environmental responsibility. Our philosophy centers on supporting local artisans, honoring tradition, and protecting our planet. We believe in a fashion process that respects people, preserves cultural heritage, and nurtures the environment, using natural and renewable materials wherever possible.
We proudly partner with skilled women artisans from remote areas of Serbia, providing them with opportunities to showcase their talents and sustain their traditions. These remarkable women bring generations of craftsmanship to life, weaving their stories and cultural heritage into every piece. By supporting their work, Etno Boye not only preserves the art of Serbian weaving, embroidery, and knitting but also empowers these artisans to thrive in their communities.
Every creation is a testament to their dedication, skill, and the timeless beauty of Serbian artistry.
